Search engine optimization (SEO) is a branch of Web design that I have always found interesting, but have yet to thoroughtly research. I have read beginners guides here and there, but many of those focused on the code and not so much the information that you are presenting – particularly if you are promoting a local organization. One of my favourite websites, Outspoken Media, offers a wealth of information to help small businesses build a successful online presence. One particular article, “Small Business SEO: How to Launch That Web Site“, discusses the tools and information you need to satisfy the cogs of various search engines. The article specifically focuses on localizing your content and listing your business or organization with various online directories. After all, the more readable your website is for Web crawlers, the more traffic you will drive from search engines.

If you are involved with a local organization and wish to expand your online presence, I urge you to check out the rest of the small business articles Outspoken Media has written and recommends.